The branding workshop that scales to seven figures & beyond.
A complete roadmap to $2M & beyond through strategic branding.
March 24, 2026 . Perth, WA . Limited to 10 Businesses
- EARLY BIRD: $2,490 * (save $500) - Ends February 10!
* Standard: $2,990
Let me guess...
You know your business delivers exceptional results. Your clients rave about you. Your work is damn good.
- Your LinkedIn posts get 3 likes (and 2 are from your team)
- Your collateral hasn’t been consistent since before COVID
- You’re embarrassed to send people the link to your website
- You've re-written your homepage 17 times and you still kinda hate it
It’s not that you’re bad at marketing.
It’s that you’re marketing without a strategy.
You’re throwing spaghetti at the wall, hoping something sticks.
(And as a woman of Italian heritage I need you to stop – spaghetti is for eating, not throwing).
The thing is,
it's costing you.
Not just money (though yes, that too). It’s costing you:
Clients who bounce off your website to work with louder, clearer competitors
Confidence when you’re pitching or networking
Your sanity and probably some sleep, because you’re second-guessing every frickin’ marketing decision
Growth, because you’re stuck doing the same $50k projects instead of landing the $500k ones
You’re working your butt off – but your brand isn’t working for you.
You’ve bought the online courses (then never finished them).
You’ve downloaded the marketing e-books (and not finished those either).
You’re following all the right LinkedIn gurus (even though you think most of them are kinda full of it).
Maybe you even paid for a new logo or website redesign.
- Who you're actually for (beyond ‘small business owners’ or ‘anyone who needs X’)
- What makes you genuinely different (spoiler: ‘great customer service’ doesn't count, that should be a default not a feature)
- How to talk about what you do in a way that makes people say ‘THAT'S ME, I NEED THIS’
- So you keep:
- Second-guessing every marketing decision
- Feeling like an imposter when you pitch premium prices
- Watching your competitors land the clients you wanted
- Wondering if you'll ever figure this out
There’s a reason nothing’s worked so far.
Most marketing advice is tactics without strategy. It’s ‘post 3x per week’ without knowing what to post. It’s ‘optimise your website’ without knowing who the heck you’re optimising for.
You don’t need more tactics.
You need a brand strategy. The kind that makes everything else – your website, your posts, your sales conversations – suddenly click.
Introducing
One day
that changes everything.
This isn’t a fluffy ‘find your why’ workshop that leaves you inspired but confused about what to actually do.
This is tactical, focused, and designed to give you what you’ve been missing:
- Stand out in a crowded market (without screaming or gimmicks)
- Attract premium clients who get you (no more tire-kickers wasting your time)
- Market with confidence (because you finally know what you're selling and who it's for)
- Build a brand that does the heavy lifting (so you're not the only one selling)
Why it's different
Group setting, peer learning
You’ll learn from 9 other ambitious business owners facing the same challenges. The ‘aha moments’ multiply when you’re not alone.
Facilitated by someone who's done this for 10+ years
I’ve guided businesses through this exact process at $7K+ for 1-on-1 sessions for more than a decade. Now you get the same frameworks at a fraction of the cost.
Walk away with actual deliverables
Not just notes and good intentions. You’ll leave with completed persona profiles, your brand archetype, a voice guide, and a 90-day action plan.
The psychology behind the strategy
You won’t just learn what to do. You’ll understand why it works, so you can apply it forever.
What you'll walk
away with.
By 5pm on March 24th, you’ll have:
Know exactly who you serve, what makes you different, and how to articulate it in a way that makes people lean in and say ‘tell me more.’
The personality framework that guides every decision - from your LinkedIn bio to your website design - so your brand finally feels cohesive.
Forget demographics. You'll have psychographic profiles that reveal your customers' deepest pain points, buying triggers, and objections.
A deep understanding of your market landscape and where you fit - so you stop copying competitors and start leading.
Prioritised, actionable steps to implement everything you learned (because insights without action are just expensive entertainment).
How the
day works.
March 24, 2026 . 9:00am – 5:15pm
- Subi House, Subiaco, Western Australia
- 08:45 - 09:05
Meet every person in the room through rapid-fire introductions designed to break the ice and surface insights.
- 09:05 - 09:50
Assess where your brand is today with the Brand & Marketing Wheel of Life, then dream 10x bigger with the Genie in a Bottle exercise.
- 09:50 - 11:35
Learn how to analyze your industry landscape and spot the positioning opportunities your competitors are missing.
- 11:35 - 13:05
Discover the 12 brand archetypes and identify which one (or two) should guide your brand personality.
- 13:05 - 14:05
- 14:05 - 15:35
Build psychographic personas that reveal what your customers actually care about (hint: it's not what you think).
- 15:35 - 16:50
Craft your brand voice and practice writing copy that sounds distinctly like you.
- 16:50 - 17:15
Map out your implementation roadmap and commit to your next steps.
- 17:15
What past clients say.
“Between their deep sector expertise and their incredible energy, Firesauce makes taking on a daunting task like branding fun and exciting. We undertook a complete name change, branding, collateral, website and everything in between.
The team finds the perfect balance between driving an outcome and providing the space for you to make these big decisions.”
Brendan Thomas
Founder and Director
NGNU
“I feel like we achieved more towards resolving our brand in this 2.5 hour workshop than we could have achieved in another year of board meetings.”
Isabelle Charter
Director
Meridian Foundation
“Super professional team with great communication, and epic actual hot sauce.”
Richard Shumack
Marketing Manager
Haltech
(ok so this last one is more of a review of our hot sauce but it since everyone who comes to the workshop gets several bottles, it felt relevant to include).
Who this
is for.
This workshop is perfect if you:
- Run a B2B, service business doing $200K - $2M annually
- Know your work is great but your marketing doesn't reflect it
- Feel stuck in a sea of sameness with your competitors
- Want to charge premium prices but struggle to justify them
- Have invested in a nice logo or website but still feel ‘off’
- Are tired of guessing and ready for a proven strategic framework
- Can commit to ONE full day of focused work on your business
This workshop is NOT for you if you:
- You're a solo consultant or freelancer (you need different strategies)
- You're still in the ‘idea stage’ with no customers yet
- You're looking for a quick fix or magic bullet
- You're not willing to do the introspective work
- You can't commit to the full day (showing up for half won't work)
Meet your facilitator.
I’ve spent 10+ years helping businesses figure out who the hell they are – and how to tell the world about it in a way that actually converts.
I’ve run 50+ brand strategy sessions for clients at $7K+ per engagement, working with businesses ranging from scrappy startups to established brands ready to level up.
Here’s what I believe:
Your brand isn’t your logo. It’s not your color palette or your website.
Your brand is the feeling people get when they interact with your business. And that feeling? It should be strategic.
When you nail your brand strategy, everything gets easier:
- Your marketing feels natural instead of forced
- Premium clients seek you out instead of the other way around
- Your team knows how to talk about what you do
- Your growth compounds because every touchpoint reinforces the same message
I created this workshop because too many brilliant business owners are stuck playing small – not because they lack talent or drive, but because they lack clarity.
Investment.
- Limited spots!
Early bird pricing
$2,490
- Save $500 | Ends February 10, 2026
What’s included:
- Full-day workshop (9am-5:15pm)
- Comprehensive workbook & templates
- All exercises and frameworks
- Catered lunch & refreshments
- Lifetime access to all workshop materials
- 30-days email support after the workshop
Standard pricing
from $2,990
- Final registration closes March 7, 2026
Everything included in Early Bird, plus:
- Priority access to optional 1-on-1 follow-up sessions
- Save up to $610!
- $310 premium
- $610 premium
- 1-on-1 brand strategy session with me: $6,997
- Agency brand strategy package: $15,000+
- Hiring a brand strategist full-time: $80,000+/year
- For a fraction of the price, you get the same strategic frameworks - plus insights from 9 other business owners.
Register by February 10th and receive:
Complete this before the workshop to hit the ground running.
50+ examples of brand voice guidelines from successful businesses.
Headline formulas organised by brand archetype.
Total bonus: $591
Frequently asked questions
This workshop is specifically designed for businesses with teams (even small ones of 2-5 people). Solo consultants often need different positioning strategies. If you’re planning to scale into a team, this could work – but email me first to discuss.
The workshop is designed as a complete journey. Each section builds on the previous one. If you can’t commit to the full day, I’d recommend waiting for a future cohort that works with your schedule.
Yes! In fact, the more niche you are, the more valuable this becomes. The frameworks work regardless of industry – we’ve used them for everything from SaaS companies to construction firms to professional services.
Maximum 10 businesses (1-2 people per business). This keeps the group intimate enough for meaningful interaction while diverse enough for varied perspectives.
If you’ve done surface-level work but still feel unclear, this will go deeper. If you have a complete, documented brand strategy you’re confident in, you probably don’t need this. But if you’re unsure whether what you have is ‘good enough,’ let’s talk.
Yes! A full catered lunch and refreshments throughout the day are included.
Absolutely! In fact, I encourage it. Having two perspectives from your business makes the work richer. The second ticket will be 50% off if both of you decide to attend.
You’ll have lifetime access to all materials and templates. You’ll also get 30 days of email support from me for questions as you implement. And I’ll offer optional 1-on-1 follow-up sessions at a discounted rate if you want personalised help.
If within the first 2 hours you feel this isn’t the right fit, let me know and I’ll refund you in full. No hard feelings. I only want people there who are getting massive value.
Here's what
happens next.
Click the button below
To secure your spot.
You'll fill out a pre-workshop questionnaire
(So I can tailor examples to the group).
You'll receive your welcome packet
with pre-work to complete before March 24th.
You'll show up ready to transform
how your business shows up in the world.
You invest one day (and less than $3k) to finally get the strategic clarity that unlocks everything else. You walk into Q2 with a roadmap, confidence, and a brand that works as hard as you do.
You invest one day (and less than $3k) to finally get the strategic clarity that unlocks everything else. You walk into Q2 with a roadmap, confidence, and a brand that works as hard as you do.
The choice is yours.
My promise to you.
I’ve facilitated over 50+ brand strategy sessions. I’ve seen what works and what doesn’t. This workshop is the distilled version of everything I’ve learned – packaged into one intensive, transformative day.
If you show up, do the work, and engage fully, you will leave with clarity you didn’t have before.
That’s my guarantee.
See you March 24th.
