eCommerce custom website for one of the worlds largest automotive players.
Services
- Technical analysis
- Business analysis
- Technical + functional requirements
- eCommerce
- UX Wireframing
- Interactive Prototyping
- Website design
- Website development
- User testing and training
About Haltech
Haltech is a world leader in automotive engine management systems that are proudly designed and manufactured in Australia.
With an out of date and unresponsive website on their hands they knew it was time for an upgrade.
The design challenge
With an aging website featuring hundreds of products, Haltech knew that any new website they built had to have it all.
Being an eCommerce site serving an international audience, meant that extensive planning and preparation had to go into the design and scoping phase before we touched a line of code.
This also meant extensive research in to the current automative industry standards for a stand out customer experience.
The Solution
A UX and design heavy project, we spent a significant amount of time up-front in the planning phases (technical analysis, business analysis and prototyping) to ensure the final product would yield the high quality results Haltech was chasing.
With a design file of more than 100 screens at the end of the design phase, safe to say, planning was taken very seriously indeed!
With a huge array of custom development, the Haltech website solution included a full e-commerce shop, events displays, heavily customised forms, maps and conditional searching filters, along with a members login area.
“Super professional team with great communication, and epic actual hot sauce.”
The outcome
With an array of custom features including custom web forms, private site areas and a slick eCommerce checkout process, the Haltech site has smashed expectations for usability and functionality – all while very much looking the part!
- Ease of use
- Industry leading design
- High converting eCommerce
