The VIP Strategy Day that will take you from stuck to clear AF
A complete roadmap to strategic growth
A 1-day, high touch, strategy experience to give you the clarity your business needs to start scaling with intention.
- $2,490 ex GST
Let me guess...
You know your business delivers exceptional results. Your clients rave about you. Your work is damn good.
- Your LinkedIn posts get 3 likes (and 2 are from your team)
- Your collateral hasn’t been consistent since before COVID
- You’re embarrassed to send people the link to your website
- You've re-written your homepage 17 times and you still kinda hate it
It’s not that you’re bad at marketing.
It’s that you’re marketing without a strategy.
You’re throwing spaghetti at the wall, hoping something sticks.
(And as a woman of Italian heritage I need you to stop – spaghetti is for eating, not throwing).
The thing is,
it's costing you.
Not just money (though yes, that too). It’s costing you:
Clients who bounce off your website to work with louder, clearer competitors
Confidence when you’re pitching and networking
Your sanity and probably some sleep, because you’re second-guessing every single marketing decision
Growth, because you’re stuck doing the same $50k projects instead of landing the $500k ones
You’re working your butt off – but your brand isn’t working for you.
You’ve bought the online courses (then never finished them).
You’ve downloaded the marketing e-books (and not finished those either).
You’re following all the right LinkedIn gurus (even though you think most of them are kinda full of it).
Maybe you even paid for a new logo or website redesign.
- Who you're actually for (beyond ‘small business owners’ or ‘anyone who needs X’)
- What makes you genuinely different (spoiler: ‘great customer service’ doesn't count, that should be a default not a feature)
- How to talk about what you do in a way that makes people say ‘THAT'S ME, I NEED THIS’
- So you keep:
- Second-guessing every marketing decision
- Feeling like an imposter when you pitch premium prices
- Watching your competitors land the clients you wanted
- Wondering if you'll ever figure this out
There’s a reason nothing’s worked so far.
Most marketing advice is tactics without strategy. It’s ‘post 3x per week’ without knowing what to post. It’s ‘optimise your website’ without knowing who the heck you’re optimising for.
You don’t need more tactics. You need a strategy.
The kind that makes everything else – your website, your posts, your sales conversations – suddenly click.
Introducing
One day
that changes everything.
This isn’t a fluffy ‘find your why’ workshop that leaves you inspired but confused about what to actually do.
This is tactical, focused, and designed to give you what you’ve been missing:
- Stand out in a crowded market (without screaming or gimmicks)
- Attract premium clients who get you (no more tire-kickers wasting your time)
- Market with confidence (because you finally know what you're selling and who it's for)
- Build a brand that does the heavy lifting (so you're not the only one selling)
Why it's different
1 full day of focus
The hardest part about running a business is setting aside the time for this foundational work. In this 1 day container we cover more ground than you’d likely cover in another year of procrastination.
50+ brands transformed
I’ve guided 50+ businesses through this exact process for more than a decade. I know what works and I know why you keep failing at it – this system is the antidote.
Walk away with actual deliverables
Not just notes and good intentions. You’ll leave with completed persona profiles, your brand archetype, a messaging strategy, a 90-day action plan and a done-for-you-quote option.
The psychology behind the strategy
You won’t just learn what to do. You’ll understand why it works, so you can apply it forever.
What you'll walk
away with.
At the end of this brand experience you’ll have:
Know exactly who you serve, what makes you different, and how to articulate it in a way that makes people lean in and say ‘tell me more.’
The personality framework that guides every decision - from your LinkedIn bio to your website design - so your brand finally feels cohesive.
Forget demographics. You'll have psychographic profiles that reveal your customers' deepest pain points, buying triggers, and objections.
A complete re-write of your homepage so that it reflects your personality, speaks to your ideal customers actual pain points and convincingly sells who you are and what you do.
Prioritised, actionable steps to implement everything you learned along with a detailed done-for-you quote tailored to your teams capacity and needs.
How the
day works.
March 24, 2026 . 9:00am – 5:15pm
- Subi House, Subiaco, Western Australia
- 08:45 - 09:05
Meet every person in the room through rapid-fire introductions designed to break the ice and surface insights.
- 09:05 - 09:50
Assess where your brand is today with the with a series of guided exercises.
- 09:50 - 11:35
Learn how to analyse your industry landscape and spot the positioning opportunities your competitors are missing.
- 11:35 - 13:05
Discover the 12 brand archetypes and identify which one (or two) should guide your brand personality.
- 13:05 - 14:05
- 14:05 - 15:35
Build psychographic personas that reveal what your customers actually care about (hint: it's not what you think).
- 15:35 - 16:50
Craft your key brand messages using a narrative storytelling framework to get to the heart of what make your clients tick.
- 16:50 - 17:15
Map out your implementation roadmap and commit to your next steps.
- 17:15
What past clients say.
“Between their deep sector expertise and their incredible energy, Firesauce makes taking on a daunting task like branding fun and exciting. We undertook a complete name change, branding, collateral, website and everything in between.
The team finds the perfect balance between driving an outcome and providing the space for you to make these big decisions.”
Brendan Thomas
Founder and Director
NGNU
“I feel like we achieved more towards resolving our brand in this workshop than we could have achieved in another year of board meetings.”
Isabelle Charter
Director
Meridian Foundation
“Super professional team with great communication, and epic actual hot sauce.”
Richard Shumack
Marketing Manager
Haltech
(ok so this last one is more of a review of our hot sauce but it since everyone who comes to a strategy day gets several bottles, it felt relevant to include).
Who this
is for.
This is perfect if you:
- Are the owner of a business doing $200K - $2M annually
- Know your work is great but your marketing doesn't reflect it
- Feel stuck in a sea of sameness with your competitors
- Want to charge premium prices but struggle to justify them
- Have invested in a nice logo or website but still feel ‘off’
- Are tired of guessing and ready for a proven strategic framework
- Can commit to ONE full day of focused work on your business
This is NOT for you if you:
- You're a solo consultant or freelancer (you might need different strategies)
- You're still in the ‘idea stage’ with no customers yet
- You're looking for a quick fix or magic bullet
- You're not willing to do get your head deep in strategy work
- You can't commit to the full workshop, with your phone away and your laptop shut (half showing up won't work)
Meet your facilitator.
I’ve spent 10+ years helping businesses figure out who the hell they are – and how to tell the world about it in a way that actually converts.
I’ve run 50+ brand strategy sessions for clients, working with businesses ranging from scrappy startups to established brands ready to level up.
Here’s what I believe:
Your brand isn’t your logo. It’s not your color palette or your website.
Your brand is the feeling people get when they interact with your business. And that feeling? It should be strategic.
When you nail your brand strategy, everything gets easier:
- Your marketing feels natural instead of forced
- Premium clients seek you out instead of the other way around
- Your team knows how to talk about what you do
- Your growth compounds because every touchpoint reinforces the same message
I created this workshop because too many brilliant business owners are stuck playing small – not because they lack talent or drive, but because they lack clarity.
Investment.
Your investment:
$2,490
- Your VIP brand strategy day includes:
- 3 hour private strategy session
- Deep pre-work and research to ensure your session is highly productive
- Messaging insights, positioning angles and conversion recommendations
- Complete homepage copy re-write inline with your updated messaging
- All exercises and frameworks
- 2x bottle of Firesauce hotsuace
- Done-for-you quote for implementation tailored to your teams capacity and goals
- Staying stuck spinning your wheels
- Agency brand strategy package: $15,000+
- Hiring a brand strategist full-time: $80,000+/year
- For a fraction of the price, you get the same strategic frameworks - and a complete roadmap to implementing it.
As part of your workshop package you get:
Complete this before the workshop to hit the ground running.
($197 value)
A detailed structure and approach to writing landing page content that actually converts.
After you’ve nailed your brand, get your marketing sorted 12 months in advance with this template.
Total bonus: $591
Frequently asked questions
This workshop is specifically designed for businesses with teams (even small ones of 2-5 people). Solo consultants often need different positioning strategies. If you’re planning to scale into a team, this could work – but email me first to discuss.
Yes! In fact, the more niche you are, the more valuable this becomes. The frameworks work regardless of industry – we’ve used them for everything from SaaS companies to construction firms to professional services.
If you’ve done surface-level work but still feel unclear, this will go deeper. If you have a complete, documented brand strategy you’re confident in, you probably don’t need this. But if you’re unsure whether what you have is ‘good enough,’ let’s talk.
We’re a snack friendly office and I usually have some homemade treats from my Nonna at the ready – but since it’s usually 3 hours of power, I recommend you have a solid lunch or breakfast before and eat afterwards so we an stay focused and smash through everything we need to.
Every workshop participant walks away with 2x bottles of our Firesauce hotsauce!
Absolutely! In fact, I encourage it. Having two perspectives from your business makes the work richer.
You’ll get 30 days of email support from me for questions as you implement. You’ll also get a done-for-you quote for implementation of all activities by the Firesauce team to align with your teams capacity and goals.
The workshop is non-refundable after completion but you are welcome to cancel up to 48 hours beforehand with no cancellation fee incurred. Cancellations within 48 hours will incur a $350.
Here's what
happens next.
You decide you've had enough
And you secure your VIP strategy day session.
You'll fill out a pre-workshop questionnaire
So I can complete the necessary pre-work to walk into our time together fully prepared
You'll receive a link to book
At a time and date that suits you and your team.
You'll show up ready to transform
And completely change your business shows up in the world.
You do nothing. You keep second-guessing your marketing decisions, feeling frustrated when competitors land the clients you wanted, and wondering if you’ll ever crack the code and be seen a the industry leader you are.
You invest one day (and less than $3k) to finally get the strategic clarity that unlocks everything else. You walk into next month with a roadmap, confidence, and a brand that works as hard as you do.
The choice is yours.
My promise to you.
I’ve facilitated over 50+ brand strategy sessions. I’ve seen what works and what doesn’t. This workshop is the distilled version of everything I’ve learned – packaged into one intensive, transformative container.
If you show up, do the work, and engage fully, you will leave with clarity you didn’t have before.
That’s my guarantee.
See you there!
