Creating a good user experience might sound easy but it’s actually an art form mixed with a science that’s worth investing in if you want your potential clients to actually stick around on your website long enough to convert!
By understanding and prioritising what your users actually want to see and do on your website, you can guarantee them a good experience through a predictable, reassuring and easy time – which is what helps them to know, like and trust you. If epic design is the goal, then user experience is the way there.
